Mobile Klinik
Largest repair & mobile certified pre own device retailer in Canada. A division of TELUS which is focused being the industry leader in mobile phone and electronics repair
Summary of Engagement
t2ó Role: Agency of Record replacing Big 6 Agency
t2ó partnered with Mobile Klinik as a full strategic consultant, not just a media agency—driving a complete turnaround of their marketing and technology ecosystem. The team rebuilt Mobile Klinik’s tech framework end‑to‑end, deploying a CDP, overhauling reporting and audience targeting, and shifting their digital approach toward high‑performance lead generation and customer engagement.
This modernization enabled scalable growth and a far more efficient, data‑driven acquisition engine.
The Results
- Increased lead volume by 300%, unlocking significant sales growth opportunity.
- Improved cost per lead by 293%, dramatically boosting acquisition efficiency.
- Drove an 11% lift in store traffic, strengthening both digital and in‑person engagement.
- Achieved all results while reducing total budget by 20% year‑over‑year, proving scalable, cost‑efficient performance
Creative
- Increase creative output by 3x
- Reduced time to market by -95%
- All while generating cost savings -25%
Largest repair & mobile certified pre own device retailer in Canada.
A division of TELUS which is focused being the industry leader in mobile phone and electronics repair.
t2ó Role: Agency of Record replacing Big 6 Agency
Summary of Engagement
t2ó led a complete technology transformation for Mobile KliniK, implementing a new Customer Data Platform (CDP). This established the data foundation for Mobile KliniK visibility across paid, earned, and owned channels, significantly improving attribution and customer-acquisition insights.
This established the data foundation for Mobile KliniK to use data science for daily decisions and precision audience targeting.
Key Highlight & Achievements
- Delivered a unified, end‑to‑end view of customer engagement across all touchpoints (online store, media, bookings, CRM, email, POS, app, and in‑store).
- Integrated customer and parent‑company data into a single source of truth, enabling deeper insights and precision targeting.
- Activated dynamic, sequential remarketing based on real customer behavior, value, and spend likelihood.
- Enabled real‑time value‑based bidding, significantly reducing CAC and improving media efficiency.
- Increased conversion rates by 30% through smarter targeting and optimized customer journeys.
- Improved operational efficiency by 60% with dramatically faster data retrieval and processing.
- Boosted data accessibility by 50%, strengthening analytics, reporting, and decision‑making across the business.
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