NuORDER’s
Spanish hotel chain
A digital wholesale platform that streamlines how brands and retailers connect, plan assortments, and manage B2B buying with a modern, data‑driven workflow
Summary of Engagement
t2ó’s Role: Performance Marketing
t2ó shifted NuORDER’s go-to-market strategy from lower-funnel acquisition to a hyper-targeted, geo-driven digital model, enhancing competitive acquisition and brand protection.
This validated upper-funnel media’s importance by increasing retargeted conversions from brand campaigns, positioning NuORDER for efficient scaling and market differentiation.
Key Highlight & Achievements
- Scaled digital acquisition investment 2x year‑over‑year while improving efficiency across all channels.
- Increased lead-to-close quality from 6.5% to 8.9%, driving stronger pipeline performance.
- Reduced customer acquisition cost by 27.3%, outperforming target CPA and boosting overall profitability.
- Launched a North American SaaS offering that successfully expanded globally, using a repeatable growth framework.
- Scaled operations from a handful of markets to nearly a dozen countries, applying the same methodology to achieve consistent international results.
Other Case Studies
