Fairgrounds
Largest repair & mobile certified pre own device retailer in Canada. A division of TELUS which is focused being the industry leader in mobile phone and electronics repair
Summary of Engagement
t2ó Role: Performance Marketing Technology Partner
t2ó was engaged to drive profitable court utilization across Fairgrounds’ multi‑location network by activating a full‑funnel digital strategy. The approach combined broad demand‑generation with targeted lower‑funnel performance tactics, calibrated to the maturity and market conditions of each individual Fairgrounds location.
Key Highlight & Achievements
- Delivered 19,000+ net conversions in the first six months of paid media activation while maintaining a 4.6x ROAS.
- Exceeded profitable CPA targets for new bookings by 50%, driving efficient, scalable growth
- Generated an 8x ROAS on member‑acquisition campaigns, outperforming historical benchmarks.
- Launched a full‑funnel strategy for new location openings, integrating awareness, email capture, membership drives, program sign‑ups, and court bookings into a unified performance engine
One of the largest footprint of Pickleball & Padel facilities in Canada.
Scaling quickly due to their recent funding round
t2ó Role: Creative Strategy Partner
Summary of Engagement
t2ó partnered with Fairgrounds to build a data‑driven creative strategy tailored to their multi‑location footprint across Canada. The engagement combined socio‑demographic insights, online behavioural signals, and creative performance analytics to develop highly targeted, location‑specific creative assets for their digital marketing campaigns.
This approach ensured each facility received messaging optimized for its unique audience profile, improving relevance, engagement, and overall campaign efficiency
Key Highlight & Achievements
- Produced 500+ programmatically generated creative assets across multiple platforms, supporting launches, awareness campaigns, and conversion‑driven booking initiatives.
- Built persona-driven creative themes that cut acquisition costs by 78% below industry benchmarks (court booking average ~ $50 in Canada)
- Implemented a technical framework to detect and prevent creative fatigue, ensuring continuous performance and freshness across channels and locations
- Deployed a creative analytics and multivariate testing engine to systematically optimize messaging, visuals, and formats for sustained lift in campaign efficiency
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